The behavior of women in IVA screening for intervention groupwas greater than control group after intervention. Increased of knowledge, attitudes, health belief of theintervention group is greater than control group. Health education using audiovisual and booklet effectivein improving the behavior of respondents for IVA screening. Data analyzed using wilcoxontest, chi-square, mann-whitney, and linear regression.
Health education using audiovisual and booklet. Sample selection using cluster sampling technique with sample of 79 respondents for each groupof intervention and control group. Research subjects were women aged 30-50 years who have never done previousIVA examination. The research method used Quasi Experimental with Design Non-Equivalent Control Group Design. The objective of this study to analyzed the effectiveness of health educationapplying health belief model using audiovisual and booklet on female behavior for IVA examination in thework area of Pacarkeling Public Health Center. Prevention of cervical cancer done by screeningVisual Inspection with Acetic Acid (IVA).
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Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brand. (2005) Teori dan praktek riset pemasaran dengan SPSS. Cara Menggunakan dan Memaknai Analisis Jalur (Path Analysis).
Management information systems (8th ed.). Jurnal Manajemen Pemasaran Volume 2 No.1, p1-8.įerrinadewi, E. Tinjung Desy Nursanti, Bina Nusantara UniversityĪndreani, F. The results showed that consumer attitudes Yamaha are positive and the influence of Experiential Marketing of consumer attitudes are significantly by 20.9%, while the remaining 79.1% influenced by other variables not examined in this study. Analysis of the data used in this research is Fishbein and regression models. Data was collected by distributing questionnaires and through literature study. Descriptive study aims to determine consumer attitudes and causal research aims to influence experiential marketing on consumer attitudes on PT Laksana Yamaha Kencana Gemilang. This corresponds closely with the customer experience and very different from the traditional marketing system that focuses on the functions and benefits of a product. As the development of the era, marketers need an approach that combines the practice of non-traditional marketing that is integrated to enhance personal and emotional experience associated with the brand (experiential marketing). Today’s business competition is not just relying on product quality but further the quality of service. Experiential marketing, consumer attitudes, fishbein model Abstract